as of august 29, 2026
if you need a diary tonight, stay with lose it!. it already ships. basic is $0. if you used it, got busy, and the barcode now sits on premium, that is the same ghosting story as everyone else. lowkal is not in the store. it is the waitlist for usuals, a barcode, pairings, and a log you can reopen in seconds. logging a meal stays free. $24.99 the first year, then $49.99/year.
we are not going to pretend a waitlist beats 774 thousand ios ratings on day one. their help, updated august 4, 2026: premium is $79.99/year, no monthly on that page, lifetime $299.99. the listing is 18+ and contains advertising.
simple . easy . fast.
loseit.com describes a calorie counting and weight loss app on ios and android since 2008. their words: the app is “free to download, with an optional premium subscription.” the homepage pitch is “say it. snap it. scan it.” — voice, photo, and barcode logging as the product story.
the membership article we are using, lose it! membership tiers & pricing, was updated august 4, 2026. it publishes three usd numbers:
there is no monthly premium price on that help article. we are not going to invent one from an old blog.
the us app store listing (id 297368629), checked august 29, 2026: 774k ratings, age 18+, and the rating sheet includes “contains advertising.”
lose it! still works as a free calorie budget. people drift when the fast path (scan it, snap it) is premium and the free path is a search. that is a busy tuesday, not a breakup.
the homepage still sells scan it / snap it as the easy path. the help center is more specific. a barcode article says they are “in the process of moving the barcode scanner (scan it) and nutrition label scanner to part of our premium features.” some free members still have it during the transition; once it is locked on an account, premium is required. that article was updated april 1, 2026. the august 4, 2026 membership page already lists barcode scanning and smart photo logging under premium.
“we are also in the process of moving the barcode scanner (scan it) and nutrition label scanner to part of our premium features.” lose it! help, unlocking the barcode scanner / scan it, updated april 1, 2026
that is the split we will name: a real free diary, and the faster cameras sitting on $79.99/year. it is not as loud as myfitnesspal’s faq, but it is on their own help.
apple’s listing for the us store says the app contains advertising. we are not going to count interstitials. we will say: free lose it contains ads; lowkal will not put ads in the log.
the name is lose it. the homepage is weight loss. member quotes on that page are pound-lost quotes. that is their voice. ours is not. no good/bad food. no celebrating rapid loss. estimates, not medical advice. 18+. if the weight-loss frame is what you want, they already make that app.
50 million plus foods on basic, in their help copy. lowkal will not match that. if searching a huge catalog is how you log, stay. we are shipping usuals, pairings, a daily target, and a step budget.
| lose it! | lowkal | |
|---|---|---|
| status | in the app store since 2008. 774k ios ratings. 18+. | waitlist. coming soon. iphone and android when we ship. 18+. |
| log a meal without paying | yes, on basic, via search and the 50m+ database they publish. | yes. logging a meal stays free (usuals, pairings, daily target, step budget). |
| barcode / photo / voice | premium, per the august 4, 2026 membership page. barcode was being moved off free as of april 2026 help. | barcode is part of logging. recipe urls and unlimited scans are paid. |
| ads in the log | us listing: contains advertising. | none. |
| price they publish (usd) | basic $0. premium $79.99/year. lifetime $299.99 (or $229.99 from active premium). no monthly on that help page. | $24.99 first year on the waitlist, then $49.99/year. $9.99/month exists. we show the year. |
| food database | 50m+, per their help, on basic. | we will not claim a 20 million food database. usuals and pairings are the habit. |
| macros | homepage lists macro tracking as a feature. we are not going to invent which tier every macro screen sits on beyond what their help names. | a daily calorie target is free. macros are on the paid plan. |
| steps | homepage: apple health and google fit. | apple health or health connect. more steps, more food. |
| how they talk about food | weight loss app. pound-lost member quotes on the homepage. | no good/bad food. estimates, not medical advice. |
we did not time how long a meal takes to log in lose it. we will not publish a 45–90 second number we did not measure. we did not run a 30-day test. no mape table.
we are not saying lose it is a bad free app. basic is $0 with a calorie budget and a very large database, in their words. that is a real product. for a lot of people it is the right one.
we are not going to quote an old $39.99 premium price. the help article we checked on august 29, 2026 says $79.99/year.
we are not putting lawsuits on this page.
basic is $0, per their membership help updated august 4, 2026. the us listing contains advertising. barcode and photo logging are premium on that same help page.
$79.99 usd per year, auto-renewing. that help page does not list a monthly plan. lifetime is $299.99, or $229.99 if you already pay for premium.
not if you need the app this week. we are on a waitlist. come over later if you want a log you can reopen in seconds, without ads. stay if the diary you have is working.
no. they publish 50m+. we will not compete on that number. that is a reason to stay on lose it.
neither lose it’s basic pitch nor lowkal is cronometer. if you need vitamins and minerals, use cronometer.
checked august 29, 2026. usd. we quote their public pages, not recap blogs. if a page changes, this page should too.
simple . easy . fast.
lowkal is not in the app store yet. this is what we are shipping. the dollars below are the dollars.